Agency MVP
Take the scorecard

Agency MVP · for agency owners who run ads for local businesses

Build it once. Rent it to every client.

Selling cheap software sucks. Selling custom services means too many bosses. We help you build one offer clients happily pay $997+ a month for. In 4 weeks.

Take the 2-minute scorecard

About a dozen taps. No typing until the end. See your score instantly.

450+ agencies have made the switch

A miniature countryside at sunset: an agency office in the foreground and the same blue-awning storefront in four nearby towns.
One offer · built once
Rented · to 4 clients

Illustration. One offer, rented in every town.

Sound familiar?

Are you selling the same thing as every other agency?

  • The $297 "SaaS" trap

    You white-labeled HighLevel, slapped a logo on it, and now you're in a price war with 100,000 identical agencies. The answer? Add more features. Lower your price.

  • Getting clients?

    "Great call, let me think about it." Then... nada. So you send more cold emails, post more content, and pray someone shows interest.

  • Profit sucks

    $11,400 in MRR looks great on a Facebook post. Less great after software, VAs, AI credits, and a dozen little expenses eat half of it.

  • Losing clients

    You killed yourself to land 2 new clients this month. Then 2 cancel. You worked your butt off to stay exactly where you were.

We sell services (kinda). Just packaged like products.

One gets more complicated. The other gets more profitable.

The everything agency

Offer
Same offer as everyone. Easy to ignore.
Work
New tools every month. Always relearning.
Money
$197 to $297 fees. Thin margins. High stress.

The Ad Franchise

Offer
One niche. One clear promise. Obviously different.
Work
One proven system. Same setup every time.
Money
$997 to $2,000+ fees. Fewer clients. Real margins.

This is the entire business model

If you need 100 clients to make money... your model sucks.

Twelve clients on one offer. That's it. Same setup, same price, same result, twelve times.

Clients12
Each client pays$997/mo
Monthly$11,964
Annually$143,568

An example, not a promise. The scorecard runs this math on your agency.

Build it once. Sell it a thousand times. Collect rent like a digital landlord.

Then turn on the Ad Machine

Put $1 into the Ad Machine. Pull $3 to $4 back out.

It's not rocket science. It's a formula. But it only works when the model is right, the niche is accurate, and the offer makes them say "hell yes."

  • $530 in ad spend $1,994 new MRR
  • Less than $20 in ad spend $1,994 new MRR

“A gifted product is mightier than a gifted pen.”

Gary Bencivenga

Translation: great ads can't rescue a crappy offer. Cheap leads aren't the goal. Qualified buyers are.

In 4 weeks: an offer that's easy to sell

Real results from real agency owners.

  • $500/mo $10,000/mo in 2 months

    Stuck at $500 a month for two years. He built his Ad Franchise for a "boring" local niche.

    “Pick ONE thing, stay consistent, and you'll get results.”

    Zeyad Azab

  • Fighting for clients 25 dental clients in a single month

    Crowded dental market. She followed the program, built her ad system, and turned it into a steady stream of clients.

    “I literally just followed your program. Your program works.”

    Lisa Weber

  • Everything agency 555 demo calls in 5 weeks

    He burned down his everything agency, scaled to 20 demo calls a day, then sold it in 2025.

    “After just 3 weeks I was getting 20 demo calls a day.”

    Daniel Nguyen

Fred closed 3 clients at a $2,500 setup fee plus $997/month. Brian repackaged the same work and 10×’d his price. Lewis booked 6 calls from his first launch.

Before you book anything

Is your agency built to rent?

Take the Ad Franchise Scorecard. Two minutes of taps, and you'll know exactly where your model leaks money.

  1. Answer about a dozen quick taps. Where you're at, what you sell, who you sell to.
  2. Get your scorecard. Your score, your rent math, and what's working in your market.
  3. Talk it through. Only if you want to. Your answers come with you, so the call starts at the good part.
Get my scorecard

Brand new agency? The quiz builds you a Launch Plan instead.

Example result

The Junk Drawer

34/100

  • Niche10/25
  • Offer5/25
  • Model8/25
  • Ad Machine11/25
An example. Yours is built from your answers.

One last thing, agency amigo

Most agency models absolutely suck.

Not because agency owners are lazy. Because most people are taught to build an agency by collecting tools and tactics.

What should I sell? What funnel should I build? What service should I add? Pretty soon the agency is a junk drawer. Too many services. Too many clients paying too little.

The agencies that actually get paid start somewhere else. They learn to see the market: what people already want, what they already buy, and the gap between that and what every other agency keeps selling them.

The person who sees that gap and builds around it becomes what I call a Market Maker. Not another option on a list. The obvious... flippin... choice.

That's what Agency MVP is really about. If that sounds like the agency you'd actually want to own, come build it with us.

Sam CarlsonAuthor of “These Leads Suck” · co-founder of UpHex

Frequently asked questions.

Do I actually learn how to run paid ads myself?

Yep. The goal isn't to hand you a campaign and leave you dependent on us. You'll learn how we think about paid ads, how to launch them, read the numbers, and make the decisions that turn ad spend into qualified buyers.

Is this just a video course?

No. It's a done-with-you implementation program. We build the assets alongside you, and you get expert coaching so you don't get stuck.

What exactly am I selling to clients?

A productized service built around one valuable result for one specific niche. Not another $197 piece of software, and not becoming someone's on-call marketing department. One clear offer, repeatable fulfillment, and $997+ a month per client.

How do I know if my niche works?

You don't guess. We identify a market worth going after: buyers, money to spend, and a valuable problem worth solving. The scorecard shows you where you stand before we ever talk.

I'm brand new. Is this for me?

Yes. Pick "starting from scratch" in the quiz and it builds you a Launch Plan instead of a scorecard. You get to skip the junk drawer entirely.

What if I'm not a tech expert?

You don't need to be. We provide the templates and snapshots. If you can follow a checklist and click a mouse, you can run this system.

I'm not in the US. Does this work in my country?

Yes. The model runs anywhere Facebook and Google run ads. Checkout is in USD and your card converts at your bank's rate. If the exchange rate makes it a stretch, bring it up on the call. We have payment options.

Can I really build my agency in 4 weeks?

The four-week promise is about building the model and learning the system with us: the right niche, your offer, and the pieces that bring clients in. It's not a guarantee of income or clients in four weeks.

What's the investment?

Agency MVP is structured to pay for itself fast, typically from your first 1 or 2 high-ticket clients. Details and ROI mapping happen on the strategy call.

Easy to sell. Simple to fulfill.

Build an agency that supports your life instead of eating it. Start by finding out how close you already are.

Take the 2-minute scorecard

Free. 2 minutes. Your answers stay with us.