The Ad Franchise Scorecard

Confession box... where are you at right now?

Starting from scratch... but ready to build this thing. I've got an agency, but getting consistent clients is still a struggle. I'm making money... but I've kinda hit a wall. My agency is working, but it's way more complicated than I want it to be. I'm doing pretty well... I'm here because I think there's a better model. It's complicated. 😂

How's the business doing financially?

Starting from scratch Under $10K/month Stuck around $10K/month $10K–$25K/month $25K+/month

How many paying clients do you have right now?

None yet 1 to 3 4 to 10 11 to 25 More than 25

What do you mostly sell?

White label software, like HighLevel at $97 to $297 A menu of services. Ads, sites, SEO, social, whatever they need Ads management, priced differently for each client One productized offer at one price

Who do you sell to?

Anyone who'll pay A broad category, like home services or healthcare One niche, like dentists or roofers One niche and one service, like dentists who do implants

After a prospect says "great call, let me think about it"... how often do they come back?

Rarely. They ghost. Sometimes Usually. They buy. I don't get many calls to begin with

What does delivering for a new client look like?

Different for almost every client Some of it repeats. A lot is custom. The same setup every time

In the last 90 days, did you gain more clients than you lost?

Gained more than I lost About even Lost more than I gained

Where do most of your new clients come from?

Referrals and word of mouth Cold email, DMs, or calls Content and social posts Paid ads for my own agency Nothing consistent yet

What are you coming from?

A marketing or sales job I owned or ran a local business I worked in a trade or an industry I already freelance a little Something else entirely

Where are you financially in this journey?

Dream stage — I’ve got ambition, caffeine, and maybe a domain name. Side hustle warrior — Working my 9–5 and stacking clients on the side. Full-time hustler — My agency pays the bills. Passion project life — Someone else covers the bills, I’m chasing the dream.

What do you want the agency paying you in 12 months?

$5K a month on the side $10K a month. Enough to replace my job. $25K a month or more

What's the #1 thing you need help solving?

Choosing the right niche Creating an offer people actually want Getting clients predictably Charging more Simplifying my agency/fulfillment Improving retention or profit I'm starting from scratch and need the roadmap

The program isn't free... so this is really about where your head is right now.

I'm ready for a change. I know I can do this with the right guidance. I'm hopeful... but I've been burned before, so I need proof and clarity. Honestly, I just have a bunch of questions. I'm interested, but I'm not in a position to invest right now.

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