Rebilling Best Practices

Updated 2 min read

What Is Rebilling?

Rebilling helps you earn a percentage of client ad spend run through your UpHex account. Use these best practices to keep accounts healthy and billing smooth.

Rebilling Types

UpHex supports two rebilling modes:

  • Agency Rebilling: Ads run through your agency's ad account. You control the ad account, billing, and charge/threshold settings.

  • Client Rebilling: Ads run through the client's own ad account. You still collect a management fee percentage.

Agency Rebilling Best Practices:

Ad Account

  • Use an ad account owned by your agency's Business Manager

  • Choose an account with solid spend history (a few thousand is ideal)

  • If your ad account is new

    • Run one ad for the first 30 days to seed the account

    • Ensure all payments clear

    • Increase activity gradually

Facebook Page

  • Not Recommended: Using your client's FB page with your ad account can trigger flags/restrictions with Facebook

  • Recommended: Use an agency-owned page in the same Business Manager as your ad account

  • Create one shared page for all clients' ads

    • Pro Tip: If clients insist on using their page, explain that the rebilling page is for advertising only

  • Make the page relevant to your niche

    • Page setup

      • Make name/images/posts niche-specific but leave off branding

      • Followers/page contact info not required

      • What matters most to Facebook: regular, relevant posts

      • If you have a new FB page: post daily for a week, then post once a week

Rebilling FAQs

  • Rebilling can be enabled per client

  • All of your clients do not have to be on rebilling to use this feature

  • Each client can have personalized rebilling charges/percentages

  • Helpful for clients with banned/restricted accounts (they can rent your account via agency rebilling)

  • DO NOT USE AGENCY REBILLING IF: Your ads are for high-risk niches (e.g., weight loss, vanity); use client accounts instead