The Best Process To Optimize Your Ads In UpHex

Updated 2 min read

Optimizing Your Ads in UpHex
Watch the video above for a walkthrough of the best process to optimize your ads. Here is a summary of the key optimization steps:
  1. Review Campaign Performance — Check your campaign metrics from the client dashboard. Look at key indicators like cost per lead, click-through rate, and overall spend.
  2. Pause Underperforming Campaigns — Use the Pause Campaign action from the campaign row's actions menu to stop ads that are not delivering results.
  3. Adjust Budgets — Increase daily budgets on campaigns that are performing well and reduce spend on those that are not.
  4. Edit Active Campaigns — Use the campaign editor to update targeting, ad copy, images, and other settings on live campaigns.
  5. Test New Variations — Launch new campaigns using different templates or updated creative to test what resonates best with your audience. UPDATE: YOU CAN NOW UPLOAD NEW CREATIVES OR AD COPY ON A LIVE CAMPAIGN. SOMETIMES IT'S NECESSARY TO TURN THE AD OFF AND RELAUNCH WITH FRESH COPY/CREATIVE. HOWEVER THE CLIENT DOESN'T ALWAYS NEED TO DO THIS. SOMETIMES ALL THE CLIENT NEEDS TO DO IF SIMPLY ADJUST THE EXISTING CAMPAIGN. YOU CAN DO THAT BY GOING TO THE CLIENT'S DASHBOARD, CLICKING ON THE TITLE OF THE AD THEY ARE WANTING TO EDIT, THEN A SLIDE OUT MENU OPTION WILL POP OUT. FROM HERE THEY CAN EDIT LIVE ADS INSIDE OF UPHEX. BE SURE TO HIT PUBLISH TO SAVE ANY CHANGES, OTHERWISE CHANGES WILL NOT BE SAVED IF THE CLIENT NAVIGATES AWAY.
  6. Use Dynamic Creative — Enable Dynamic Creative in your templates to let Facebook automatically mix and match your headlines, copy, and images for optimal performance.
Tip: Regular optimization is key. Review campaign performance at least weekly and make adjustments based on the data.