Quality Checks on FB Ad Account and Page Before Launching

Updated 1 min read

Before launching Facebook ads through UpHex, run through this checklist to help ensure your ads get approved and perform well. These are manual checks you should perform on the client's Facebook setup:

  • On their FB Account

    • Make sure 2FA (two-factor authentication) is set up

  • On their FB Business Page

    • Map is correct

    • Address

    • Business Phone

    • Business Email

    • Website

    • Do they have at least 7 posts that are relatively recent? If not, have them take 5 minutes per day for 7 days to post about their company

  • On their FB Ads Manager

    • Select Maximum Date View to see all ad spend history

    • Make sure a payment method is on file

    • Help them understand FB restrictions if they have a new or unused account

      • If new or unused, only launch one ad for 30 days

      • After 30 days, you can launch multiple offers and use the account normally assuming there are no issues or restrictions

Note: UpHex does not enforce these checks automatically. It is your responsibility to verify the client's Facebook setup before launching campaigns.