How to Optimize Your UpHex Campaigns for Andromeda

Updated 4 min read

On this page
  1. How to Optimize Your Campaigns for Andromeda
  2. Step 1: Turn On Dynamic Creative in Your Template
  3. Step 2: Add Multiple Variations
  4. Step 3: Think in Avatars (Audience Types) or Different Emotional Angles
  5. Example Offer
  6. Avatar 1: Older Adults
  7. Avatar 2: Active People (Runners and Gym-Goers)
  8. Avatar 3: Natural Healing Audience
  9. Step 4: Match Visuals to Avatars
  10. Step 5: Build Efficiently
  11. Final Tip

How to Optimize Your Campaigns for Andromeda

Facebook's ad algorithm Andromeda changes how we recommend setting up your ad templates.

Andromeda tells advertisers: "We are smart enough to figure out who your leads are — just give us the information we need."

That means the old way of building ads — creating one campaign for one audience with a few similar images — is out.

Now, Facebook wants you to include multiple avatars (audience types) and a variety of image and copy options within the same template. This gives Andromeda room to test, mix, and match your creative assets so it can automatically find the best combinations that drive results.

This article shows you exactly how to set up your ad templates for success under the Andromeda system.

Step 1: Turn On Dynamic Creative in Your Template

When building or editing a template in UpHex, enable Dynamic Creative. This feature allows Facebook to mix and match your ad assets — headlines, copy, and images — to find the best combinations for each audience.

Note: Dynamic Creative is configured at the template level in the template editor, not at campaign launch time.

Step 2: Add Multiple Variations

Once Dynamic Creative is enabled, you can add:

  • Multiple headlines

  • Different link descriptions

  • Several versions of your ad copy

The goal is to give Facebook more options to test and automatically tailor ads for each audience type.

Step 3: Think in Avatars (Audience Types) or Different Emotional Angles

Instead of creating just one generic ad, think about the different emotions, avatars, or customer types who might be interested in your offer.

Even if the offer stays the same, you can write your copy to speak directly to each group.

Example Offer

$47 for two knee sessions and an evaluation

Avatar 1: Older Adults

Who they are: Grandparents and older adults who want to stay active.
Their challenge: Knee pain slowing them down.

Example Ad Setup:

  • Headline: $47 Non-Surgical Knee Pain Relief

  • Link Description: Two therapy sessions — limited availability for ages 50+

  • Primary Text: "Knee pain slowing you down around the grandkids? You are not alone. Skip surgery and medication — get a complete knee evaluation, digital assessment, and two gentle, non-surgical sessions for just $47. Stay active and pain-free!"

Avatar 2: Active People (Runners and Gym-Goers)

Who they are: Marathon runners and fitness enthusiasts.
Their challenge: Knee pain interrupting their training.

Example Ad Setup:

  • Headline: $47 Knee Pain Special for Runners

  • Link Description: Two decompression sessions — limited spots for runners

  • Primary Text: "Training for a race or just love your daily miles? Do not let knee pain ruin your rhythm. Get our Runners-Only Decompression Special — two non-surgical sessions for $47!"

Avatar 3: Natural Healing Audience

Who they are: People who prefer natural healing methods.
Their challenge: Avoiding medication, shots, or surgery.

Example Ad Setup:

  • Headline: Natural Knee Pain Relief — $47 for Two Sessions

  • Link Description: No shots. No surgery. Just gentle, root-cause healing.

  • Primary Text: "Want to fix knee pain naturally? If you have tried stretching or just pushing through the pain, this is for you. Get a holistic knee evaluation, mobility scan, and two natural relief sessions — all for $47."

Step 4: Match Visuals to Avatars

Use different images and videos for each audience:

  • Natural/holistic group: Calming or nature-inspired visuals

  • Runners: Action shots or running imagery

  • Older adults: Photos of active grandparents

Facebook will automatically test which visuals perform best with each ad version.

Step 5: Build Efficiently

To save time:

  • Copy your base template

  • Update only the headlines, text, and visuals for each avatar

This keeps your campaign organized while giving Facebook what it needs to optimize automatically.

Final Tip

These updates in Andromeda are designed to make your templates more flexible and effective. By turning on Dynamic Creative and tailoring ads for each audience type, you will help Facebook find the best-performing combinations faster.

Here is a quick video walkthrough to show you how to set this up: