Stories and ideas from UpHex
Five short reads on clearer ads, better offers, and a simpler agency. Written by Sam Carlson for people who have real client work to do.
Facebook Ads 4 min read
Good ad, bad ad: The shower test
Two bathroom ads. The same imaginary budget. One message makes the offer obvious. A game-show story about what good ads actually say.
Read the story
Facebook Ads 4 min read
When your ad gets attention—but not customers
The looky-loo problem: why an entertaining video can earn attention from people who were never going to buy, and what to check before you launch.
Read the story
Agency MVP 3 min read
The 51-second answer about offers
A question to Russell Brunson and a $20 ad story point to the same lesson: understand the idea people need to buy before you copy the ad.
Read the story
Agency MVP 3 min read
The 90% rule for sales pages
A cold visitor should understand the offer before scrolling. Sam breaks down three rules—clarity, showing the result, and simple words—with a real page example.
Read the story
Agency MVP 5 min read
One offer. One niche. One gap.
A conversation with an agency owner named Kyle leads to three rules for a simpler agency: one offer, one market, and a gap worth owning.
Read the story
The library
Page 4 of 18
In the competitive world of agency services, standing out and consistently closing clients can feel like a constant battle. Even if you think you have a great offer, why do pros...
In the fast-paced digital world, agencies are under constant pressure to deliver more with less. As client demands grow and the landscape evolves, the need for efficiency, effec...
Facebook ads can feel overwhelming, especially navigating the vast targeting options. But understanding three core strategies will take the guesswork out of your campaigns and i...
As your agency grows, the way you deliver services needs to shift with it. Many agencies get stuck offering a single “DIY” package, but clients often crave more support (and are...
Whether you’re a beginner agency owner or aspiring to start your own, achieving success in the world of digital marketing can be daunting. But there are proven strategies that c...
How Taking Action on a “Someday” Tool Generated $175,000 in ARR
In the realm of entrepreneurship and marketing, the power of storytelling emerges as the golden key to unlocking unparalleled persuasion and connection with your audience. This ...
The agency world is cutthroat. Everyone seems to be offering the same services, promising the same results. So, how do you cut through the noise and build a thriving business th...
AI Facebook Marketing is an innovative approach that combines artificial intelligence (AI) technologies with Facebook’s vast social media platform to enhance marketing strategie...
In the dynamic world of digital marketing, the shift from manual to automated processes has been nothing short of revolutionary, especially in the realm of Facebook advertising....
In the digital age, the fusion of technology and marketing has brought forth innovative solutions, reshaping the landscape of online advertising. Among these groundbreaking adva...
In the dynamic world of digital marketing, achieving consistent growth can be a daunting task. However, with the right strategies and tools, agencies can not only survive but th...
Start with their website or niche. UpHex will show you the library you can build from.
Free trial · cancel anytime · plans from $97/mo